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MichMash

February 7, 2021 By Mich Hancock

Tim Leon

Today my guest is Tim Leon. Tim is a brand and marketing communications expert at Geile/Leon Marketing Communications, his recent conversations have been around Return on Empathy(ROE) in marketing.

[00:01 – 13:48] Return on Empathy

  • I welcome Tim Leon, to the show
  • Tim talks about the concept of Return on Empathy
  • Consumers’ preference for brands and marketing that shows empathy to people
  • Tim’s thoughts on customer service

[13:49 – 21:11] Fun Questions with Tim

  • Why Tim got a BS in Agricultural Economics
  • Acts of Kindness Tim has given, received, or witnessed recently
    • Let people know if you’re not interested

[21:12 – 22:26] Closing Segment

  • Connect and Learn more about Tim
    • See Links Below
  • Final Words

 

Tweetable Quotes:

“Let people know you’re not interested. Having a note back, even if it’s a no thanks is so much better than no notes or a rude no.” – Tim Leon

“Brands could, should increase, incorporate more empathy into their marketing efforts.” – Tim Leon

“We can come up with the greatest brand positioning in the world, but internally you have to get your employees behind it and believe in it.” – Tim Leon

“Bad customer service can ruin all the work we’ve done to get a brand launched.” – Tim Leon

“Consumers want brands to have a response to things that happen in society.” – Tim Leon

 

Resources Mentioned:

  • Geile/Leon
  • University of Missouri 

 

Connect with Tim, visit their website https://geileon.com/ 

 

To know more, you can connect with me on LinkedIn, Instagram, Facebook, and Twitter. Also, visit my website https://100thmm.com/ to learn more about getting your free social media marketing consultation! 

I want to know more about you! Email me at mich@100thmm.com 

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Filed Under: Blog

Mich Hancock

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